With the possibility of so many competitors in the market, one would need to figure out a way of differentiating his or her company from the others. According to Atema Partners, it would be hard for one to stay ahead of the game especially where he or she does not focus on having a strategy. In a case where you run an AV company, you would need to know how to sell your business through sound and images and at the same time ensure a logo that stands out. You may have noted that so many global giants tend to spend millions of dollars to launch and sell their logo. You would also learn from Atema Partners that a potential client would only need to look at a logo and a few more looks to not only master the logo but also associate it with a given product. It would be essential for one to know of more reasons as to why he or she should invest in business promotion.
According to Atema Partners, color plays an essential role in brand recognition in a sea of competition. You would need to be amazed at how a simple color can be a booster towards a brand recognition. Atema Partners will also tell you that throwing paint on a logo does not necessarily mean you will get the intended results. You would need to remember that color and mood are interlinked and hence the need to figure out a way of knowing what the customers feel about the brand in question. According to Atema Partners, blue tends to play psychological role in creating a welcoming feeling while purple tends to play a role in conveying creativity and calmness. Yellow has been used to signify optimism while red is known to signify urgency. White on the other end tends to represent completeness, wholeness, as well as a feeling of hope. However, you would need to dig deeper into other aspects to consider about your brand.
One the other hand, you would need to grow with the right logo to avoid consequences at a later stage in the cycle of your business. You would need to make sure that the logo is well thought of and hence no chances of having it misinterpreted by the clients. It would unfortunate where you did not take time to get the logo design as it would mess your business at later stages. According to Atema Partners, most of kids who know logos in their early ages tend to be loyal customers to these brands after they grow up. According to research about 95{a230e8a9d3211115b88353cee4e3054d622be7a09ada1e3b9152742991252e25} of buyers tend to choose a product subconsciously. One would only need to know about logo and the role it plays in building an AV business.
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