How to Create Unique Content For Wellness Blogs
If you want to grow your wellness blog and improve traffic and user engagement; you must prioritize on creating quality content. As obesity rates are on the rise, so is the number of the wellness blogs. With millions of great bloggers out there, the competition is stiff.
But this is not to worry you as there is a place for everyone in this crowded market. The the industry was at $3.72 trillion in 2015, and since then it is continually getting stronger. It has numerous opportunities for businesses and consumers as well.
The key to success is to set yourself apart from the competition. Currently, people are no longer interested in reading the same old story about weight loss and how to get a healthy skin. What they are in need of right now is facts and more interesting information.
Content that you post online can make or destroy your marketing efforts. If you lack quality content, then your marketing efforts are useless as your blog will not be found on Google. Read on to find out the key to creating great content for wellness blogs.
Write Catchy Headlines
The first thing that people see when your blog pops up in their search questions are the headline. Make sure that they are catchy and interesting to read.
A 2011 report shows that headlines with odd numbers receive 20 percent more clicks than those with even numbers.
Go for Long-Form Content
Wellness blogs cover a wide variety of topics from beauty to hair loss and general health. This opens a world of possibilities of content writing.
On Google the most popular posts have between 1,140 to 1,285 words. This is what is known as the long-form content and ranks higher than the 500 words average posts. It allows you to discuss a topic more deeply and put in more keywords. This drives in more traffic and backlinks and thus boosts your SEO efforts.
Use Relevant Keywords
In general, wellness blogs target one or more niches such as skin care or weight loss. It is important that the keywords used remain relevant to that niche. For example, if you are blogging about fitness, target keywords related too fat loss, exercise, or sports supplements. You can make use of Google’s Keyword Planner to research your options.
Include a Call-to-Action
Every the post must end with a call-to-action. Include what you would want your readers to do next, whether joining your email list or downloading an eBook.
For example, if you blog about stroke medications, end your post with learn more about Eliquis or whatever drug you have covered. This helps your readers get more information on the topic.
Use Images and Videos
There is more to blog content that the text. Popular wellness blogs feature quality photos and actionable videos. People are more likely to watch a how-to video than reading the text.