How to Rebrand Your Blog
If you’re thinking about rebranding, you should be highly aware that this step is not trivial as changing logo – it’s something that would provide monumental change to your brand and your business. It’s definitely a process that’s far from being an overnight change as it can affect not only how your site looks but also how you deliver your service, content and how you connect with your visitors.
Whether you’re part of the population who just wants to change your brand to experience change or someone who has shifted your attention and passion to something new, rebranding your blog is the best way to do it. It is vital to ensure that you have already gone through every elements that you need to consider before coming up with your final decision of rebranding your blog and if you have still come up with the decision to push with the rebranding process, here are some tips that would surely allow you to learn more about how to successfully deal with this endeavor..
Before going through the process of rebranding, it is important to tell yourself if you’re ready for such a transformation or not. This kind of change needs your whole focus and commitment because once you make the leap and turn for the new direction, it would surely be near impossible to go back to what you once have. To achieve a rebranding success, it is important to bear in mind that you’ll have to undergo several changes to your site from its domain, its aesthetic, its content and its social media handles, and this would also require you to inform your previous audience beforehand in order to not take them by surprise.
Rebranding your blog and establishing a new blog have quite the similarities and that includes developing a new name for your blog which could prove to be very challenging as well. You have to make sure that the name of the site or the blog is something that would remind users about your subject, and make sure that it’s one that’s easy to remember and understood by potential visitors and readers.
The next step is to make sure that your social media follows the change of your brand name, which is highly appropriate if you want to make sure that you’ll be able to integrate clearly with the subject or industry you’re newly dealing with. Since there are bound to be followers on your previous social media handle, make sure that they know about the change that’s about to happen.
You should make sure that the new website you’ll be using, is filled with new color schemes, designs, logo and more, which should give your site a totally new aesthetic, while also considering new content or way of delivering information to your readers.