Your website has become the new face of your business, and yourself. Someone makes up their mind about your website in a matter of milliseconds. You thus have limited time to make a positive impression. You need to have a professional looking website. Home improvement websites are facing certain design changes that you need to know about.
The usability of your website on the smartphone has become as critical as on the desktop. Mobile web browsing seems to be the new standard. More and more people are making the switch. There are more mobile browsers than desktop ones.
You have to use more video content. There is now more video content online. People tend to prefer it to words. Have the videos made to bring out more meaning to the written word. This way, the words shall be enhanced and have a bigger impact. Have the video script properly done, as well as the editing bits. You shall achieve a positive impression.
Incorporate high-quality images on the website. Pictures have been known to increase the number of visitors to a site. They also, make the written word more powerful. They are also mixed with large chunks of words. The web pages end up looking better.
You need to get the security features upgraded. No one is willing to share their data on a site that does not feel secure. Identity theft is real and is scary to them. You, therefore, need to have features such as secure socket layer (SSL) will eliminate that fear in the visitor.
There are way to visualize data. This is a way of making data easier to understand. As an example, they come in handy when you want to show how Chimney Liner Pro chimney liner kits are better than the rest. There are charts that can make this more meaningful for the audience.
Websites no longer rely on menus. Too many of them have made navigating a website a tedious task. This is how browsing is being transformed into a less challenging thing to do. What users get instead is a chance to navigate the site in a deeper and meaningful manner. There shall be links to other pages, but the experience shall be whole.
They also now rely on big typography. This is used for emphasizing a major point. You’ll see them in bold and bigger fonts. That brings out the most important bits of a piece.
Pages now need to also load faster. Since there is high speed internet, no page is expected to load any slower. Any small delay means you lose the interest of the client. You will not convert many clients that way.
Micro-interactions are another addiction to the trends. They come in handy in letting you know what your visitors think of the site. The idea is the same as that of the likes and comments. Anytime you introduce new content, allow users to react to it. You will keep their interest longer, and know what they feel about new things.
You also have to use cinemographs. A still photo can have arts of it with movement, which stirs curiosity from the audience. You use it to get them to look at something you want them to. You have to practice some creativity when you go about it.
You get to offer only the best content, in a creative and quick manner when you incorporate these trends into your design. You need to use them to make your website attractive to look at and informative to anyone who delves deeper.
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